May. 13, 2024
Through technological advancement, different promotional product printing methods are developed. 3D printing, offset printing, digital printing, and screen printing, to name a few. Different industries commonly use these techniques, yet screen printing is one of the most popular. Let's discuss this printing method and why it is one of the top printing methods for branding merchandise.
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Screen printing is a renowned technique that employs woven mesh to support an ink-blocking stencil. Often referred to as serigraphy or silkscreen printing, this method is prevalent across different sectors.
It's highly effective for creating bold canvases, posters, and artwork and can also be used on fabrics like caps, umbrellas, and T-shirts, as well as other flat surfaces like mugs.
This method produces vivid colors, even on darker materials, making it a preferred choice for many brands. The reusability of stencils allows for efficient mass production, contributing to its widespread use.
Screen printing can be applied to various canvases. The basic technique remains consistent, ensuring uniform quality across different products. Let's explore the screen printing steps.
The first step involves creating the design, which is then printed onto a transparent acetate film to create the stencil.
The next step is preparing the screen and selecting the appropriate mesh count based on the design. The mesh screen is coated with a light-reactive emulsion that hardens under light exposure.
The acetate film is placed on the emulsion-coated screen under bright light, hardening the exposed emulsion while keeping the covered parts in liquid form. Separate screens are used for multi-colored designs.
After exposure, the unhardened emulsion is washed off, leaving a clear imprint of the design. The screen is dried, and touch-ups are made to ensure accuracy. The stencil is now ready for use.
The material to be printed is laid flat, and the screen is placed on top. This can be done manually or with an automatic press, often using automatic rotary carousel printers in modern settings.
The screen is lowered onto the printing board, and ink is added. A squeegee pulls the ink across the screen, pressing it through open stencil areas to imprint the design. After printing, the emulsion is washed off for reusing the mesh.
The printed items are cured on a dryer for a smooth, colorfast finish and undergo stringent quality control checks for any necessary corrections.
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Featured content:
Whether you are a startup or an established business, leveraging screen printing for promotional items can significantly enhance your branding.
This method suits marketing products like promotional t-shirts, customized mugs, and apparel. But how does screen printing benefit your business?
Screen printing is cost-effective, producing large quantities faster. This makes it ideal for bulk orders of identical designs.
Custom printed items are more attractive and effective. Personalized promotional items effectively advertise your brand at events, highlighting your company's name or logo and services.
Screen printing works on various materials, including vinyl, fabric, plastic, metal, and glass. It allows easy production of different branded merchandise like banners, t-shirts, hats, posters, and more.
The screen printing process is simple, whether automated or manual, with easily replaceable tools.
Screen printing is a top choice for branding and promotional needs, offering cost-efficiency, versatility, high quality, and customization. The straightforward process yields remarkable results.
ODM boasts over a decade of experience in sourcing, assisting companies with promotional products since 2003. From custom giveaways to 3D printed items and POS display units, ODM offers all marketing tools you need.
We have a lot in store for you! Connect with our team today to learn more about the products and services we offer!
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