Dec. 02, 2024
Chemicals
Titanium dioxide is a mineral thats used as a white coloring in a variety of products, including sunscreens, cosmetics, paints, and plastics. The pigment grade is also known as titanium white, pigment white 6, or CI ; it's the whitest and brightest of all known pigments.
Titanium dioxide can boost and brighten colors because of how well it absorbs and also scatters light. In food and drugs, this additive is known as E171 and helps define colors clearly and can prevent degradation (cracking and breakdown of materials) from exposure to sunlight.
Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.
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Titanium dioxide makes products, like toothpaste, white and bright. It's also used in makeup, sunscreen, plastic, and paint. (Photo Credit: iStock/Getty Images)
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