May. 13, 2024
For decades, coupons have helped shoppers save money on groceries and household items. The ways to find them have grown in recent years.
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Now, discounts are readily available in inboxes, websites, and smartphone apps. Here's how to get coupons in both paper and digital form.
Enroll in rewards programs or sign up for the mailing lists of the retailers you frequent most. Many stores send exclusive coupons to returning customers or apply discounts automatically during checkout.
"These are savings that you get without doing anything except for swiping your card," says Cindy Livesey, a frugal-living expert from the coupon website Living Rich With Coupons. Livesey mentions that her family saves about $11,000 a year on groceries.
Be prepared: Retailers might flood your inbox with messages or use your information, such as demographics and shopping habits, for marketing. Depending on your email service, you can divert messages into a separate inbox to manage the volume. Also, check the retailer's website for a "do not sell my information" link and customize the internet cookies you accept.
When shopping online, use a browser extension to find discounts on your behalf. Extensions like Honey typically locate and automatically apply coupon codes to your cart, helping you save money effortlessly.
If you favor certain brands, contact the companies directly. They often send manufacturer coupons or samples when you provide feedback or simply request them. These coupons can typically be used at any store that sells the featured product, unless noted otherwise.
Look for a "contact us" link on the company's website, which should direct you to an email form, live chat, customer service phone number, or mailing address. Another option is to leave a comment on the brand’s social media pages.
Coupon databases are websites that compile printable and digital coupons, including rebates. Use these databases to search for deals by brand, product, or store. For on-the-go savings, try a free coupon app.
If you plan to purchase an item, check retailer websites first. Most major merchants have weekly ads, coupons, or special offers available online. Sometimes, you might find limited-time discount codes on the homepage or in banner ads.
Livesey recommends downloading apps for the stores you shop at regularly. Apps like TargetCircle have features that make it easy to find store and manufacturer coupons in one place.
While catching up on current events, look for coupon inserts in your local or national newspaper. These often feature coupons for food and personal care items. The Sunday edition can contain $50 to $300 worth of savings, according to Livesey. Typically, larger or more expensive publications will have bigger inserts with higher-value coupons.
Before paying extra for a subscription, ensure it’s worthwhile. You might be able to access newspapers through friends, businesses, and other sources free of charge. Free papers often have coupons as well.
Look for weekly circulars displayed near the front doors or registers. These might include store-specific offers that you can redeem immediately or on a future shopping trip.
Some discounts hide in plain sight. Inspect items like meat and cereal for peel-off coupons attached to the box or packaging for immediate savings.
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Didn’t find a voucher on the product? Check the shelves and other locations in the store.
"Usually, when a new product is launched, they’ll put up a display with a tear pad encouraging you to get that product," says Livesey. But remember, don’t let a good deal tempt you into buying something you don’t need.
After every transaction, take a close look at your receipt. Some stores print coupons on the back. The cashier might also hand over extra slips of paper printed from a machine next to the register. These offers, known as Catalina coupons, are usually based on your shopping habits. For instance, if you buy a toothbrush, you may receive a coupon for toothpaste.
Follow social media accounts for stores, brands, and products you like. Trader Joe's even has a podcast. Many brands share coupon codes on platforms like Twitter, Facebook, or Instagram.
No matter where you find coupons, make sure to read the fine print and understand store policies.
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