May. 06, 2024
HICKIES, Inc is a footwear accessories company headquartered in Brooklyn, New York, producing a no-tie shoelace alternative which is currently sold in over 40 countries. The company was founded in 2011 by Gaston Frydlweski and Mariquel Waingarten. Frydlewski is CEO and Waingarten as chief marketing officer. The name HICKIES is from the cheeky term for a mark of affection. The founders believe the world needs more "marks of affection", and they wanted to leave a mark of affection on everyone's footwear.
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Hickies launched its first product with a Kickstarter campaign in 2012 that raised US$159,167, six times more than the $25,000 goal. Following the Kickstarter campaign, the company opened office in Brooklyn, New York and began production in Taiwan. After initial funding, Hydra Ventures, along with other investment funds, then invested US$6.2 million in the company.
In October 2012, Brookstone introduced the product to the footwear market.
In 2015, Argentine apparel manufacturer and distributor Topper signed an agreement with Hickies. In Argentina and other South American countries, Topper handles the distribution and sales of Hickies Lacing System.
HICKIES designs, produces and markets a product called the Hickies Lacing System. The lacing system replaces traditional shoelaces in footwear. The lacing system also helps people with impaired fine motor skills, such as cerebral palsy and autism wear shoes that require lacing.
Hickies laces are made from a plastic Elastomer and the head is fashioned from a Polycarbonate. Individual strap and head combinations are inserted into the shoe's eyelets in a number of pre-established lacing patterns in order to adjust the fit to the user.
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One of the most attractive features of Hickies is their versatility. They are designed to benefit users of all ages, from children who are learning to tie their shoes to older adults who may struggle with traditional laces. Hickies provide a secure and adjustable fit without the need for tying, making them an ideal solution for anyone looking for convenience and ease of use.
In addition to their functionality, Hickies also offer aesthetic benefits. They come in a variety of colors and styles, allowing users to customize their footwear to match their personal style. This can be especially appealing for fashion-conscious individuals who want their shoes to stand out.
Hickies are particularly popular among athletes and fitness enthusiasts. The lacing system provides a snug and secure fit, which can enhance performance and reduce the risk of injury. Whether you are running, playing sports, or working out at the gym, Hickies can help keep your shoes in place and provide the support you need.
Made from high-quality materials, Hickies are built to withstand the wear and tear of daily use. The plastic Elastomer and Polycarbonate construction ensure that the laces remain flexible yet durable, providing long-lasting performance even with frequent use.
Hickies products have been featured or worn by pro-golfer Danny Willett, Whoopi Goldberg, Chloë Grace Moretz, and designer Diane von Fürstenberg. In May 2016, HICKIES signed golfer Danny Willett on a two-year endorsement deal that will include creation of a Danny Willett signature golf HICKIES Lacing System.
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